2018 PROJECT 4/6 →
CREATIVE DIRECTION / PRODUCT DESIGN / RETAIL DESIGN / BRAND IDENTITY
Flaschengärten is a bespoke health and wellness system that creates balance for the everyday Berliner. It is a self care system that embraces change and celebrates the diversity of beauty. As a reflection of Berlin, it is unapologetically authentic and self embracing.
Flaschengärten translates to garden in a bottle. It is made in Berlin — by Berlin.
CONCEPT DIRECTION ->
BERLIN IS A CITY BALANCE
In the summer, Berlin becomes an eclectic urban playground, while in the winter it becomes insular and self reflective. It is a balance of diverse and authentic people who constantly reshape the social fabric of Berlin.
Through its tough history, Berlin has learned time and time again how to heal itself. That is why today, self expression and self care is interwoven into the integrity of the city.
BRAND PHILOSOPHY ->
CYLES, BALANCE, AND RITUALS
Flaschengärten’s philosophy is based on the cycles of nature, the cycles in our everyday lives and the rituals that go with them. The brand is a result of the balance that is created through its services, story and products.
Daily, monthly, yearly, from season to season. Tapping into the rhythm and flow of Berlin’s ever changing seasons to grow locally sourced plants and herbs for hand crafting an everyday ritual of health and wellness.
SPATIAL AND SERVICE DESIGN ->
HOW WE WORK
Flaschengärten is an immensely personal experience, we create the most bespoke self care routine on the spot catered towards each individual’s specific needs. Our ingredients are cultivated in our on site apothecary garden. The space is treated like an organic component of the city.
It evolves with the city through each season and alternates its cultivation throughout the year to ensure the most fresh and relevant ingredients.
SKINCARE JOURNEY MAP ↓
SKINCARE CONSERVATORY ↓
APOTHECARY GARDEN ↓
INFUSION STATION ↓
THE KITCHEN ↓
BLEND STATION ↓
VESSEL GALLERY ↓
TEA BAR ↓
LOUNGE BAR ↓
GARDEN SPACE ↓
YOURS TO KEEP
The Flaschengärten vessel is like bringing a piece of the space home. Clay has an unspoken connection to the philosophy of Flaschengärten.
The material has a sense of discreet beauty, it is minimal yet complex. It embraces imperfections and is a true reflection of natural beauty.
THIS IS ALL BECAUSE ->
BERLIN ITSELF IS A GARDEN
Its unkept growth represents the wild spirit and strong individuality of the city. Through its tough history, Berlin has learned time and time again how to heal itself.
Self care is the epitome of health and wellness because it represents a full understanding of the self and having the knowledge and capabilities to take care of one self, and that is truly empowering.
SEE PROCESS ->
© Rose Zhang