2020 PROJECT 02/7 →
NIKE SNEAKERLAB HYPERLIVE
CREATIVE DIRECTION / DIGITAL PRODUCT DESIGN / MOTION GRAPHICS / BRAND IDENTITY
HyperLive is a dynamic content management tool that was designed to be universally accommodating for each and every Nike campaign, story, and product. The content is meant to create context and elevate key product innovation within the space that changes seasonally. In the past, Nike's rapid product and campaign launches required unique story that was decentralized and outsourced repetitively each season. Each story then required to be translated localized for every global retail location. The solution was to create a universal storytelling template that can elevate both the campaign narrative and product innovation – all encapsulated under the Nike House of Innovation visual centre.
HyperLive is currently running in Nike House of Innovation stores in Paris, Shanghai, and NYC.
DYNAMIC CONTENT MANAGEMENT SYSTEM – ADAPTABLE FOR EVERY STORY ↓
UNIVERSAL LOCALIZATION ↓
FRAMEWORK STORYBOARD ↓
© Rose Zhang