2019 PROJECT 1/6 →
CREATIVE DIRECTION / MOTION GRAPHICS / RETAIL DESIGN / BRAND IDENTITY
Created for the opening of the new Nike flagship store in Harajuku along with the Zoom Summer 2019 campaign. The digital installation generates an immersive experience located at the heart of the retail space. It acts like a portal to another world, connecting multiple initiative zones along the consumer journey.
A visual experience that became a physical extension of the Zoom collection. It tells the story of time, how it challenged its nemesis, speed. How the two push each other to become a beast all together. With time as the instigator and speed as the dare, we ask the question: why not faster?
PLAY ME ↓
THE COUNTDOWN ↓
FINAL REVEAL ↓
OPENING DAY 07.12.19 ↓
READ MORE ABOUT NIKE HARAJUKU ↓
CHAIN STORE AGE
© Rose Zhang