2019 PROJECT 3/6 →
UI/UX / INTERFACE DESIGN/ DESIGN RESEARCH
The Olympian is a defiance to traditional approaches to sport. The digital platform generates a deeply personal narrative and user journey within the Olympic brand by integrating physical activity into the daily lives of users.
Always inspired by sport*
The Olympian generates deeply personal narratives through sport to encourage active engagement in modern fitness.
Physical activity is decreasing throughout modern lifestyles. There is a lack of diversity and inclusion within sports. There is a need for storytelling to encourage active engagement in exercise.
The digital platform redefines the scope of what can be considered sports and physical exercise. Through the strategy of integrated exercise and moments of storytelling, we introduce a more seamless way of approaching sport.
DESIGN CRITERIA ↓
Inspired to become active and motivated through physical activity powered by creative and unconventional means.
Allow users to feel connected to the global community through a shared passion for sport. Through the diversity of exercise and its flexible structure, we are able to adapt sport to any moment of the user’s life.
Providing a platform where we can eliminate the traditional definition of ‘athletes’, as well as the borders of arenas to bring sport to everyone everywhere.
POSITIONING MATRIX ↓
TARGET DEMOGRAPHIC ↓
Inclusion of minority groups that currently don’t feel represented in the Olympic culture.
Keeping women and girls in sports. And reaffirming that there are ways of including sports in their lives in a non demanding and inclusive way.
Inspiring the young adults demographic who live in an increasingly inactive society.
INFORMATION ARCHITECTURE ↓
© Rose Zhang